What is Sales Evaluation


The sales evaluation is done by business institutes for the purpose of assessing the sales team and their performance in terms of revenue and customer feedback. The evaluation is done after or at the beginning of the business in order to examine the salespersons performance. It takes into account various factors like consumer-salesperson relationship, change in the number of units sold, and expansion of the consumer market and the effectiveness of the salesperson skills. The sales evaluation is conducted periodically so that there is no slacking when it comes to sales performances. The sales department is an essential component of the company and thus, must always be kept adapt to the changing and unpredictable product market.

It is important to note that the sales evaluation must keep in mind the different types of salespersons present within the team and hence formulate the required questions accordingly. This evaluation helps differentiate between those sales employees who possess all the ideal qualities necessary and those that need improvement. The sales evaluation needs to be created impartially and by professionals. Certain points should be kept in mind:

  • The sales evaluation takes into account the previous performances as well as the most recent ones. The questions should be constructed in a way so that it takes into account all the relevant sales performances. This will help understand the areas that need development.
  • The evaluation should make provisions to ascertain how well the salesperson has been successful in conveying the product to the consumer. Hence, this will assess the qualities that are present and those that need to be incorporated.
  • The questions must be set with multiple choices so that all aspects are covered. It is always preferable to keep the evaluation brief but impactful.
  • The sales evaluation should not only focus on facts and figures like the number of units sold but also focus on providing the best salesperson services to the customers.

Category: Evaluation Questions

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