Sales Manager Performance Evaluation


A sales manager performance evaluation technique employs specific tools to assess the performance of a sales manager of a company or firm during a specific interval of time or for a certain financial period. A sales manager determines the chain of events and actions to be adopted for effective sale of any particular product(s) or service(s) and the evaluation is generally conducted to ensure proper execution of managerial functions.

Sample Sales Manager Performance Evaluation:

Name: Peter Yeming

Company Name: Jovan Cosmetics

Age: 40 years Gender: Male Phone No.: 056992819223

Evaluation performed by: Jennifer Theron

CEO, Jovan Cosmetics

New Jersey

Date of evaluation: 17th February, 2013

The Sales Manager Performance Evaluation has established the following points, all of which are genuine and properly stated, and for which the company takes full responsibility of, such as:

  •  Peter has been working as Sales Manager at Jovan Cosmetics since November, 2009 and has performed excellently well in all these years of service.
  •  The most appreciable fact about the performance of the sales manager is his ability to remain steady and give 100% output under all conditions.
  •  The sales manager has led his team in undertaking a number of projects, that have been an interesting combination of easy as well as difficult tasks, and he has
  • successfully completed each venture.
  •  Peter knows his customers perfectly and hence deals effectively with them, increasing company sales by almost an average of 15-20% each fiscal year.
  • The managerial tasks are handled efficiently by Peter, who is right now famous for having won the Best Manager [Sales] Award, 2013.

Skills exhibited by the Sales Manager:

  • Communicative skills
  • Leadership abilities
  • Verbal and non-verbal reasoning abilities
  • Analytical skills
  • Marketing and Advertisement knowledge

Final remarks:

The evaluation shows appreciable performance by Peter Yeming and reports of achievements would be sent to higher authorities for consideration for promotion.

Category: Sales Evaluation

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