Marketing Director Evaluation

Marketing director evaluation is an exercise devised to assess the potential and qualifications of a person as a Marketing Director. It is meant to examine if the person in concern has in him what it takes to be a successful Marketing Director whose vision and dedication may lead the company to its zenith of success. The evaluation may be conducted by the Marketing Director himself as a self introspective exercise or may be conducted by the company to understand the employee’s perception of the merit of the Marketing Director.

Sample Marketing Director Evaluation

Marketing Director Evaluation Form:

Name of the Managing Director: Neal Caffrey

Term: January 14, 2008- present

The evaluation form aims to check the person’s competence by examining his actions from several aspects that together make a successful managing director. The respondents are requested to rate the person’s performance in the given criteria from a scale of 1-5.

1. Administration:

• Ability to organize groups:
• Vision to formulate the right marketing strategies:
• Ability to anticipate and resolve problems:
• Time management skills:
• Ability to plan and execute marketing policies:

2. Leadership:

• Popularity among colleagues:
• Ability to set an example of himself:
• Sense of responsibility:
• Ability to deal with unexpected situations:
• Motivational skills:
• Ability to understand and extract the best from his team:

3. Interpersonal skills:

• Understanding of employee psychology:
• Ability to build a collaborative work atmosphere:
•  Man management skills:
• Communication skills:

4. Marketing and technical knowledge:

• Understanding of company policies, practices and business needs:
• Ability to direct marketing activities:
• Planning and executional abilities:
• Soundness of conception:
• Knowledge of the day to day functioning of the company:

5. Management and supervision:

• Efficiency in work distribution and staff division:
• Upholding of corporate policies:
• Maintaining office rules and decorum:
• Establishing high performance standards for employees as well as self:
• Demonstrating potentiality in handling team challenges:

6. Contribution:

• Effectiveness in increasing the company’s profitability:
• Effectiveness in generating sales:
• Contribution in increasing the company’s market shares:
• Contribution in forming new alliances and partners:
• Contribution in promoting the company in the market:

Key

1 = Outstanding

2 = Very Good

3 = Good

4 = Average

5 = Poor

Category: Marketing Evaluation